A journalistic fire has been reborn in me. I knew it was there, somewhere, lying dormant. After college (and never becoming a reporter), part of that curiosity died. It disappeared within public relations somewhere. I never really got it back. Until now, maybe.
The other day I had an opportunity to attend a panel discussion held by the The discussion was on the state of talk radio today versus years past. Radio personalities from Pittsburgh shared their experiences in the business, their thoughts toward the future, and what’s gone down over the past few years. The main theme? Corporatization. Are you surprised?
With the corporatization of radio has come the age of repeat messaging. You can turn on the radio in Minnesota and be hearing a broadcast from Boston. Some of that information may be relevant to you. But most of it really isn’t all. Keep in mind, we’re talking about talk radio – not the crappy pop tunes we listen to on the way to work (guilty party here).
Along with corporatization, there is this notion out there that everyone is an expert. Some of the educators in the room commented that their students often say, “I read that on the internet.” When asked about the source, they respond, “I don’t know. On a blog.” Not from a newspaper or a news clip. Not from a researcher who’s been studying in the lab. From a person who’s writing a personal blog about their life.*
The way we used to get reputable information is slowing dying: newspapers, tv, and radio. Those are thought to be old fashioned.
Over the past month, I’ve met a slew of former and current reporters in all media fields. Here’s what I’ve learned: they have that journalistic edge. They are curious and thoughtful. They are looking for the heart of the story and the best way to educate the population. They may have a side in terms of politics, but for the most part – they are unbiased.
I am all about the dawning of the internet and see its advantages. But I’ve also met these people. And they’ve lost jobs. And they’re losing jobs. The profession is dwindling because people think the internet is the expert.
I don’t know what makes you an expert on something. Is it pure life experience? Is it research in a lab, or a dissertation? I can tell you that from my professional role, an expert is something who’s been studying something for a very long time and knows the field in and out. They are usually curious people and aware. They are usually good people. But that’s just been my experience.
weigh on these subjects. the state of media. experts in our field. the internet and blogging. I’d love to hear from you.
*Clearly, I write a blog. Right now, I am writing about what I’ve learned about radio. In no way does that make me an expert. So, if you’re a student out there – talk to someone else. The only thing I’m an expert on is my own life. And I share my life because I want to her about yours too.